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Abstract

This study aims to analyze the impact of innovation on firm performance
within the goldsmith industry in Yangon, Myanmar. It focuses on four key
dimensions of innovation for product, process, marketing, and organizational innovation and their contributions to business success. Employing quantitative research design, data are collected through structured surveys from 86 goldsmith firms in Yangon by using simple random sampling method. Descriptive statistics is used to examine the respondent perception on innovation and firm performance. Multiple regression analysis is used to assess the relationship between innovation
dimensions and firm performance. Process, marketing and organizational innovation have positive and significant impact on firm performance of goldsmith industry. However, product innovation is not significant with firm performance. The results highlight that organizational innovation has the most significant impact on firm performance. Goldsmith firms should focus on improving internal structures, employee training, and inclusive decision-making processes.

Author: AYE THANDAR MYINT