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Abstract

This research aim is to study and investigate the relationship determining factors for effective marketing mix strategies and attracting the new clients by using marketing mix strategies for Chubb Life Insurance Company in local market and to measure customer satisfaction level by using these marketing strategies. Descriptive method and Quantitative method will be used to investigate the factors for marketing mix strategy and discover customer satisfaction level. Deductive Approach is applied and well-structured questionnaires were prepared to collect the data through
Google Questionnaires Form for (150) respondents. SPSS statistical tools will be used after data collection to interpret and analyze the data collected.
The research will be targeting Chubb Life Insurance’s customers who are buying life insurance policy and who has used life insurance policy of total (150) respondents are selected to get the information. The data collection will be via Google Questionnaires Form and will be collected from people who are using life insurance products of Chubb Life Insurance Myanmar, living in Yangon, the biggest city of Myanmar and this study is not covered the entire population in Myanmar. The study’s concise finding suggests that consumers are extremely pleased with pricing strategy and overall satisfaction with Chubb Life Insurance Myanmar marketing mix strategies. Moreover, the researcher advises that the company will focus on promotion
strategy to increase customer satisfaction and on other marketing mix strategies: place, people and processes by adding new and diversified process choices.

Author: KHAING THAZIN PHOO