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Abstract

The title of this thesis is “Effects of Factors Influencing Parental Satisfaction and Parental Loyalty at FLOWERS Private School in Yangon, Myanmar.” The motivation for this research stems from a personal connection—having a younger sister with autism has made the issue of inclusive education deeply meaningful to the author. Parents of children with autism often face considerable challenges related to school placement, classroom support, and the attitudes and competencies of teachers. In many cases, their sense of control and opportunity for involvement is diminished, especially when their perspectives are overlooked or undervalued by professionals. Such experiences can significantly impact parental satisfaction. This study examines parental satisfaction with the education of children with autism, with a focus on the multi-dimensional nature of satisfaction. It explores key contributing factors including teaching quality, communication, school facilities, extracurricular activities, financial concerns, and the degree of parental involvement. For private institutions such as FLOWERS Private School in Yangon, understanding these factors is crucial in creating a supportive educational environment that aligns with the expectations and needs of parents. The research utilizes a quantitative, survey-based methodology, employing a structured questionnaire distributed among parents of students at FLOWERS Private School. Regression analyses were conducted to identify which school-related dimensions—such as teacher effectiveness, school leadership, and student academic achievement—most significantly predict parental satisfaction. The findings demonstrate that higher levels of parental satisfaction are positively and significantly associated with increased parental loyalty. Consistent with prior studies conducted in Myanmar and internationally, the results indicate that effective teaching, strong school leadership, and clear student progress are primary drivers of parental satisfaction. Moreover, loyalty is shown to be reinforced by trust and commitment that are built upon these positive experiences. These insights suggest that FLOWERS Private School can enhance parental loyalty and long-term engagement by investing in high-quality teaching and fostering active parent-school partnerships. In conclusion, this thesis provides valuable practical implications for private school management in Yangon and contributes to the limited academic literature on parental satisfaction and loyalty in the context of Myanmar’s private education sector.

Author: WIN LAE LAE AUNG