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Abstract

This case study investigates the influencing factors of the marketing mix on customer satisfaction among Odoo ERP software users in Yangon, Myanmar. The study aims to address the problem statement of understanding how various elements of the marketing mix impact customer satisfaction in the context of Odoo ERP software. A quantitative methodology is employed, utilizing surveys and data analysis to gather insights from a sample of Odoo ERP software users in Yangon. The scope of the study is limited to this specific geographical location and focuses solely on the impact of the marketing mix on customer satisfaction. The main findings reveal that product quality, competitive pricing, effective promotional strategies, and convenient access to the software significantly influence customer satisfaction. Based on these findings, it is recommended that companies utilizing Odoo ERP software in Yangon pay close attention to these factors to enhance customer satisfaction.

Author: YADANAR HTUN