INTERNATIONAL BUSINESS REVIEW JOURNAL. 
ISBN: 978-1-64970-956-1

Editor-in-Chief: Stephen Harrison Ph.D.

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Abstract:

his paper introduces Project Velocity, a disruptive innovation model designed to transform
Amazon Web Services’ (AWS) presence in emerging economies (Priority 2) markets within
the Sub-Saharan Africa (SSA) and Middle East and North Africa (MENAT) regions. Countries
such as Nigeria, Kenya, Egypt, Saudi Arabia, and Turkey represent untapped growth
opportunities where cloud services must address not just infrastructure needs, but also
issues of localization, sustainability, skills development, and post-pandemic recovery.

Author: Chidiebere Sony Bekee


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