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Abstract

The main objectives of this study are to explore and analyze the affecting factors on patient’s buying behavior of SSC Hospital in Myanmar. To achieve these objectives, the primary data of this study are collected from 200 medical service buyer respondents from SSC by using the structured questionnaires with five-point Likert scale and multi stage sampling method. Secondary data is collected from journals, articles, text books and websites. According to the findings, consumption time, medical cost, hospital’s location, doctors’ quality and hospital service facilities have influence on patient purchasing decision of a hospital.

Author: THAN TUN AUNG