Article 0012006
INTERNATIONAL BUSINESS REVIEW JOURNAL
INTERNATIONAL BUSINESS REVIEW JOURNAL.
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Marketing High Technology Products and InnovationsPublished January 2005.
Nader H. Shooshtari
University of Montana
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Abstract
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1. Introduction
2. Strategic Recommendations
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Abstract
We are pleased to introduce this special issue of the Journal of Marketing Theory and Practice on the marketing of high-technology products and innovations. The papers featured in this special issue are varied in focus, theory, methods, and implications. Prior to describing the papers in more detail, we describe the reason for the special issue.
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