Article 0012014

INTERNATIONAL BUSINESS REVIEW JOURNAL

INTERNATIONAL BUSINESS REVIEW JOURNAL. 

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A MARKET RESEARCH PROJECT
TO IDENTIFY NEW RETAIL OPPORTUNITIES FOR DOWNTOWN NEWBERG

Published Fall 2010.


E. Alan Kluge, Ph.D. Professor
Marketing Research Course George Fox University
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2. Strategic Recommendations
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Abstract

Business Owners: An Opinion on Local Economy Activity represents the second annual report on the micro‐economy of downtown Newberg. The study seeks to answer fundamental questions regarding the types of retailers and service providers that would be most successful in stimulating additional economic activity in the immediate area of downtown Newberg. Supported by the Newberg Downtown Coalition and based on the responses of several downtown businesses, the study addresses the following key questions:
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