INTERNATIONAL BUSINESS REVIEW JOURNAL
INTERNATIONAL BUSINESS REVIEW JOURNAL.
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A MARKET RESEARCH PROJECTTO IDENTIFY NEW RETAIL OPPORTUNITIES FOR DOWNTOWN NEWBERG
Published Fall 2010.
E. Alan Kluge, Ph.D. Professor
Marketing Research Course George Fox University
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Outline
Abstract
Keywords
1. Introduction
2. Strategic Recommendations
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Vitae
Abstract
Business Owners: An Opinion on Local Economy Activity represents the second annual report on the micro‐economy of downtown Newberg. The study seeks to answer fundamental questions regarding the types of retailers and service providers that would be most successful in stimulating additional economic activity in the immediate area of downtown Newberg. Supported by the Newberg Downtown Coalition and based on the responses of several downtown businesses, the study addresses the following key questions:
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