INTERNATIONAL BUSINESS REVIEW JOURNAL
INTERNATIONAL BUSINESS REVIEW JOURNAL.
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Hello marketing, what can artificial intelligence help you with?Published 2018
Norbert Wirth
Norbert Wirth, PricewaterhouseCoopers GmbH, Friedrichstraße 14, 70174 Stuttgart, Germany. Email: norbert.wirth@gmx.net
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Outline
Abstract
Keywords
1. Introduction
2. Strategic Recommendations
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Vitae
Abstract
Artificial intelligence based applications are emerging in a broad range of expert domains. News about AI based solutions in medicine, industrial production processes, logistics, mobility and digital marketing trigger discussions and a lot of speculation. The market research industry seems hesitant and at the same time eager to embrace this new technology. In this article the author provides a definition of artificial intelligence and its different forms: narrow AI, hybrid AI and strong AI. He concludes his reflection on the question whether it’s feasible to develop AI based marketing insights solutions with the recommendation: it’s time to embrace AI.
Keywords
Artificial Intelligence, AI, Marketing Insights, Market Research, Narrow AI, Hybrid AI
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