Article 0012045

INTERNATIONAL BUSINESS REVIEW JOURNAL

INTERNATIONAL BUSINESS REVIEW JOURNAL.

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Covid-19’s Impact on Supply Chain Decisions: Strategic Insights for NASDAQ 100 Firms using Twitter Data
Received 12 May 2020, Accepted 14 May 2020, Available online 12 June 2020.

Amalesh Sharma(a), Anirban Adhikary(b), Sourav Bikash Borah(c)

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a- Mays Business School, Texas A&M University, College Station, TX 77843

b- Quantitative Methods and Information Systems, Indian Institute of Management Udaipur, Udaipur, India

c- Indian Institute of Management Ahmedabad, Ahmedabad, India

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Keywords

1. Introduction

2. Strategic Recommendations

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Abstract

The coronavirus pandemic is having a clear impact on the supply chains of virtually all manufacturers, retailers, and wholesalers. As the world attempts to navigate through this difficult time, most companies are struggling to maintain a steady flow of required goods and services. Whether it is frozen foods and grocery items (i.e., toilet papers), or ventilators and masks, or even the services (i.e., clinic visits), the supply chain has been facing multiple obstacles. Most models and frameworks built in the extant literature are not been able to capture these disruptions and as such, firms are not having proper strategies to deal with. For firms with complex supply chains (i.e., manufacturing, retailing), it is indeed critical to identify strategies to deal with such a crisis. In this paper, we intend to offer strategic insights in terms of major issues firms are facing and strategic options firms are contemplating. We rely on the twitter data for NASDAQ 100 firms to generate themes regarding the issues faced by the firms and the strategies they are adopting using text analytics tools. We find that firms are facing challenges in terms of demand-supply mismatch, technology, development of a resilient supply chain. Moreover, moving beyond profitability, firms are experiencing difficulties to construct a sustainable supply chain. We provide futuristic strategic recommendations for the rebuilding of the supply chain.

Keywords

Covid-19supply chainstrategic insightstwitter

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Amalesh Sharma

Amalesh Sharma is Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi. His substantive areas of interest include Supply Network, Innovation, Marketing-Mix Decisions, Customer Management, and International Business. Amalesh's research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of Operations Management, Journal of the Academy of Marketing Science, Journal of Retailing, Applied Marketing Analytics, Journal of Business Research, and Harvard Business Review). Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.

Anirban Adhikary

Anirban Adhikary is Assistant Professor of Operations Management, Quantitative Methods and Information Systems Area at Indian Institute of Management, Udaipur, India. His research interest includes operational issues in firms’ supply chain management and firm performance. He has published papers in multiple top-tier academic journals such as Journal of International Business Studies, Journal of Operations Management, and Journal of Business Research.

Sourav Bikash Borah

Sourav Bikash Borah is Assistant Professor of Marketing at Indian Institute of Management (IIM), Ahmedabad, India. He earned his PhD in Marketing from IIM, Bangalore. His research interest includes service management strategy, supplier-relationships, and business strategies in emerging markets. He has published papers in multiple top-tier academic journals such as Journal of Operations Management, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Business Research. Prior to joining PhD, he worked in automobile as well as banking and financial sector.