Download PDF Abstract This study explores the impact of marketing strategies on customer satisfaction with Myanmar Net internet service. It uses a quantitative, descriptive approach and simple random sampling to gather data from 385 Yangon consumers. The focus is on how marketing mix elements affect customer satisfaction. The study is limited to Yangon and the…

Download PDF Abstract The study aims to identify training and development aspects of Coca-Cola Myanmar and analyze their effects on supervisor performance. Primary and secondary data were used. Primary data were collected from 68 supervisors through simple random sampling using structured questionnaires with a Five Point Likert scale. Secondary data came from journals, textbooks, online…

Download PDF Abstract This case study investigates the influencing factors of the marketing mix on customer satisfaction among Odoo ERP software users in Yangon, Myanmar. The study aims to address the problem statement of understanding how various elements of the marketing mix impact customer satisfaction in the context of Odoo ERP software. A quantitative methodology…

Download PDF Abstract This study aims to identify the impact of innovative mobile financial products on customer satisfaction and attraction. The objectives are to describe these products’ effects and analyze their influence on satisfaction and attraction. Primary data was collected by distributing questionnaires to 100 active mobile financial service users from an unknown population. The…

Download PDF Abstract This study attempts to identify the leadership styles of employees in Myanmar Airways International (MAI) Airline and how these leadership styles affect employee job satisfaction. A random employee of 120 employees are taken from three Airline companies including Myanmar Airways International (MAI), Air KBZ, and Mann Yadana Pone. The objectives of the…

Download PDF Abstract This study aims to analyze the effect of the marketing mix (4P’s) on customer satisfaction at DKSH Company Ltd. and to examine how customer satisfaction influences sales growth. Both primary and secondary data are used. Primary data is collected through structured questionnaires, while secondary data includes previous studies, textbooks, journal articles, and…

Download PDF Abstract This study examines “Improving E-Service Quality for Enhanced Customer Satisfaction: A Case Study on Food Panda in Yangon.” The issue is Food Panda’s need to improve e-service quality to increase customer satisfaction and loyalty. We used a quantitative survey, gathering data from 385 online respondents. The study focuses solely on Food Panda’s…

Download PDF Abstract This study, titled “IMPACT OF HUMAN RESOURCE PRACTICES ON JOB SATISFACTION IN AYEYARWADDY FARMER DEVELOPMENT BANK, MYANMAR” investigates how various human resource practices contribute to job satisfaction and influence employees’ intentions to remain with the organization. The core problem addressed is the increasing concern over employee turnover despite visible investments in compensation,…

Download PDF Abstract This study examines the impact of the marketing mix on consumer buying behavior at Hlwan Pyae Sone Electrical Company. A random sample of 200 consumers (20%) was selected from a total of 1,000 customers. The study aims to describe the marketing mix factors and buying behavior and analyze their effect on consumer…

Download PDF Abstract Consumer purchasing decisions are influenced by social, cultural, demographic, and situational factors, which are directly linked to people’s desires, needs, wants, and spirituality. (Braithwaite and Scott, 1990) This study examines the factors that influence guest choice of hotel industry and applies them to the case of Awei Metta Hotel in Yangon, Myanmar.…