Download PDF Abstract This research investigates how various risk management practices influence the financial performance of Myanmar Citizens Bank (MCB). In this study, financial performance serves as the dependent variable, while credit risk, liquidity risk, operational risk, and market risk are treated as independent variables. A quantitative approach using a descriptive research design is employed.…

Download PDF Abstract This thesis analyzes the factors influencing customer satisfaction and customer engagement in the retail electronics business, focusing on TMW Enterprise Limited, a leading electronics retailer in Yangon, Myanmar. The rapid growth of digital platforms and shifting consumer behaviors have created new challenges for traditional retail businesses, such as TMW Enterprise, which must…

Download PDF Abstract This study, titled “IMPACT OF HUMAN RESOURCE PRACTICES ON JOBSATISFACTION IN AYEYARWADDY FARMER DEVELOPMENT BANK,MYANMAR” investigates how various human resource practices contribute to job satisfaction and influence employees’ intentions to remain with the organization. The core problem addressed is the increasing concern over employee turnover despite visible investments in compensation, training, and…

Download PDF Abstract This study intends to examine the influencing factors on employee satisfaction of CTZ pay Co., Ltd, Yangon, Myanmar. Thesis Proposal, I would like to research about satisfaction of employees in financial technology company. The financial technology sector, commonly known as fintech, includes the integration of technology into financial services such as applications,…

Download PDF Abstract This study examines the factors influencing consumer buying decision,particularly focusing on Samsung mobile phone. The research analyzes data from a survey conducted to understand consumer preferences and behaviors related to Samsmung purchases. The research employs a mixed-methods approach, utilizing both descriptive and qualitative methods. Primary data is collected through self administered questionnaires…

Download PDF Abstract The primary purpose of this study is to find out the influence of marketingmix on customer satisfaction toward Myanmar Plaza shopping center. The primary and secondary data was gathered using convenience sampling method by distributing questionnaires to 384 respondents. Then, the data was analyzed using analytical method. It is found that the…

Download PDF Abstract This thesis explores effective marketing strategies based on the 4Ps marketing mix model and focusing on customer satisfaction for Dr. Furniture Online Furniture In Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives. Data were collected 120 respondents residing in Yangon, Myanmar. Non probability methods…

Download PDF Abstract Work-life balance is becoming increasingly significant in human resourcemanagement. Achieving work-life balance for employees requires a clearunderstanding of both work and non-work responsibilities, along with proactive management that consistently addresses staff concerns regarding this balance. Government staff in Myanmar is struggling with numerous competing responsibilities, including caring for children, supporting a spouse,…

Download PDF Abstract This study aims to explore the factors influencing consumer attitudes towards Bath & Body Works products in Myanmar and to analyze the effect of consumer attitudes on their purchase intentions. The research investigates how consumer knowledge, pricing perception, product quality, social influences, and brand image shape consumer behavior in the body care…

Download PDF Abstract This study, titled Impact of Marketing Mix on Customer Satisfaction: A Case Study of Myanmar New Hope Farms Co., Ltd in Myanmar, examines the role of the marketing mix—Product, Price, Place, and Promotion—on customer satisfaction in the agribusiness sector. Although Myanmar New Hope Farms applies various marketing strategies to attract and retain…