Download PDF Abstract This study examines the effect of service quality on customer satisfaction at A Bank (Ayeyarwaddy Farmers Development Bank), based on the SERVQUAL model. The SERVQUAL model includes five key dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy, which were used to measure customer perceptions of service quality. The research aims to identify the…

Download PDF Abstract This study aims to explore the factors influencing student satisfaction at PSM International College and analyze the relationship between student satisfaction and student buying behavior on PSM International College. Primary data were collected from all of the existing students at the PSM International College at the time of study. The results of…

Download PDF Abstract The title of this thesis is “Effects of Factors Influencing Parental Satisfaction and Parental Loyalty at FLOWERS Private School in Yangon, Myanmar.” The motivation for this research stems from a personal connection—having a younger sister with autism has made the issue of inclusive education deeply meaningful to the author. Parents of children…

Download PDF Abstract This study intends to examine the impact of the human resource management practices on employee satisfaction of the Hotel Hilton Nay Pyi Taw, Myanmar. Employee satisfaction is the dependent variable, while the HRM practices (recruitment and selection, training and development, compensation and reward, performance appraisal) are independent variables. The quantitative research method…

Download PDF Abstract Employee attrition presents a significant challenge to organizations across various industries, affecting productivity, morale, and overall operational efficiency. This study examines the effectiveness of retention strategies in reducing attrition rates and turnover intentions within organizations, focusing on five key strategies: career development opportunities, employee engagement programs, flexible work arrangements, competitive compensation, and…

Download PDF Abstract This study investigates the influence of the marketing mix (4Ps—Product,Price, Place, Promotion) on customer satisfaction at Third Story Children’s Book (TSCB), a social enterprise in Myanmar. Using a quantitative approach, data was collected from 70 online customers through structured questionnaires. Results indicate that product quality and accessibility (place) are the most significant…

Download PDF Abstract The main objectives of this study are to explore and analyze the affecting factors on patient’s buying behavior of SSC Hospital in Myanmar. To achieve these objectives, the primary data of this study are collected from 200 medical service buyer respondents from SSC by using the structured questionnaires with five-point Likert scale…

Download PDF Abstract The purpose of this study is to determine the intention to purchase education insurance and to examine the factors that influence that intention. In order to accomplish these goals, structured five-point Likert scale questionnaires are used to gather primary data from parents of kids in Myanmar using convenience sampling method. The independent…

Download PDF Abstract This thesis explores the impacts of marketing factors based on the 4Ps marketing mix model and focusing on customer satisfaction of Honda Dream Motorcycle in Kayin State, Myanmar in Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives, In order to accomplish this goal, a…

Download PDF Abstract The title of this thesis is “Electronic Commerce and Social MediaMarketing Impact on SMEs in Yangon, Myanmar.” The motivation for thisresearch comes from the growing importance of digital tools in business and my personal interest as someone who plans to start a small online business. As a digital content creator and a…