Download PDF Abstract This research investigates the pivotal role of brand trust in influencingpurchasing behavior and fostering customer loyalty towards Giordano Myanmar. In an era where consumer choices are abundant and competition is fierce, understanding the dynamics of brand trust becomes imperative for businesses aiming to establish and maintain a loyal customer base. The study…

Download PDF Abstract This study investigates how brand awareness impacts on student enrollment decision-making at Shin Rai International Vocational Institute in Yangon. Concerned about declining enrollment rates amidst increased competition, the institute’s management prioritizes brand building. Primary data from 200 current and former students, along with secondary data from various sources, are collected and analyzed…

Download PDF Abstract The study examined how occupational health and safety practices affect work motivation. It focused on six independent variables: workplace safety, management commitment to workplace safety, safety policies and programs, personal protective equipment (PPE), organizational hazards in the workplace and health and safety training, and their influence on task performance. The study used…

Download PDF Abstract This study examines the effect of human resource management (HRM) practices on employee satisfaction and loyalty at Shwe Mahar Mae Khong (SMK) Network Co., Ltd. HRM plays a crucial role in shaping organizational success by influencing employee satisfaction and loyalty. The research explores how key HRM practices such as recruitment and selection,…

Download PDF Abstract This study assesses the effectiveness of the YSEALI Professional Fellowship Program’s training modules in enhancing participants’ knowledge, skills, and attitudes (KSAs). The research examines the influence of pre-training KSAs on training interventions, the impact of training interventions on learning outcomes, the effect of learning outcomes on post-training KSAs, and how post-training KSAs…

Download PDF Abstract The healthcare industries are facing many challenges about patients’satisfaction and outcomes due to the rivals of competitors which are local and international cooperate investments. In order to keep competitive advantages, it is necessary to assess the relationship between the service quality and customer’s satisfaction. The objective of this study is to assess…

Download PDF Abstract As Myanmar has a great opportunity for tourism industry, hotel industry has to be forced for the rapid growth. In order to grow a hotel industry, the qualities they served become main veins and so they have to be examined. Hence, this study is aimed to explore the service quality provided by…

Download PDF Abstract This is a study on influencing factors of customer’s decision on purchasing life insurance in Myanmar. The objectives of this study to determine the factors which are strongly related to increase number of people, who covered life insurance policies, in Myanmar. To achieve the objectives, there is a set of structured five-point…

Download PDF Abstract This research aim is to study and investigate the relationship determining factors for effective marketing mix strategies and attracting the new clients by using marketing mix strategies for Chubb Life Insurance Company in local market and to measure customer satisfaction level by using these marketing strategies. Descriptive method and Quantitative method will…

Download PDF Abstract This study explores the impact of employee engagement on organizationalperformance, focusing on Shin Rai International Vocational Institute (SRIVI) in Yangon, Myanmar. The research addresses the problem of low employee engagement levels affecting organizational productivity and effectiveness. A mixed-methods approach combining surveys and regression analysis was used to gather and analyze data. The…