Download PDF Abstract The healthcare industries are facing many challenges about patients’satisfaction and outcomes due to the rivals of competitors which are local and international cooperate investments. In order to keep competitive advantages, it is necessary to assess the relationship between the service quality and customer’s satisfaction. The objective of this study is to assess…

Download PDF Abstract As Myanmar has a great opportunity for tourism industry, hotel industry has to be forced for the rapid growth. In order to grow a hotel industry, the qualities they served become main veins and so they have to be examined. Hence, this study is aimed to explore the service quality provided by…

Download PDF Abstract This is a study on influencing factors of customer’s decision on purchasing life insurance in Myanmar. The objectives of this study to determine the factors which are strongly related to increase number of people, who covered life insurance policies, in Myanmar. To achieve the objectives, there is a set of structured five-point…

Download PDF Abstract This research aim is to study and investigate the relationship determining factors for effective marketing mix strategies and attracting the new clients by using marketing mix strategies for Chubb Life Insurance Company in local market and to measure customer satisfaction level by using these marketing strategies. Descriptive method and Quantitative method will…

Download PDF Abstract This study explores the impact of employee engagement on organizationalperformance, focusing on Shin Rai International Vocational Institute (SRIVI) in Yangon, Myanmar. The research addresses the problem of low employee engagement levels affecting organizational productivity and effectiveness. A mixed-methods approach combining surveys and regression analysis was used to gather and analyze data. The…

Download PDF Abstract This research explores the service quality of KBZ Pay and its effects oncustomer satisfaction, aiming to provide actionable insights that could improve the overall customer experience. The study employed a combination of primary and secondary data sources. Primary data were gathered through a systematic sampling approach, involving a sample of 200 KBZ…

Download PDF Abstract This study investigates parent satisfaction at Premium Academy International School in Yangon, applying the SERVQUAL model to assess five dimensions of service quality: tangibility, reliability, responsiveness, assurance and empathy. Data were collected through a structured questionnaire distributed to 120 parents, measuring their expectations and perceptions using Likert-scale items. The analysis process involved…

Download PDF Abstract This study investigates the relationship between service quality andcustomer satisfaction at RG Logistics – Dry Port Company that focusing on how various dimensions of service quality impact overall satisfaction. Data were collected using a structured questionnaire designed on a five-point Likert scale, targeting key dimensions of service quality: tangibility, reliability, responsiveness, assurance,…

Download PDF Abstract The evaluation of the connection between employee commitment and human resource management (HRM) practices is the main objective of this essay. It uses a descriptive research design. In the production and sales at Popular Plastic International Group Co., Ltd., a questionnaire survey is undertaken. In spite of standard HRM procedures, this study…

Download PDF Abstract The service sector plays a vital role in national development, with healthcare standing as one of its most critical components. In Myanmar, healthcare service quality faces challenges such as shortages of skilled professionals, infrastructure limitations, and increasing patient demand, prompting many to seek treatment abroad. Chan Myae Nay Chi Specialist Clinic, later…