Download PDF Abstract This study, titled “IMPACT OF HUMAN RESOURCE PRACTICES ON JOBSATISFACTION IN AYEYARWADDY FARMER DEVELOPMENT BANK,MYANMAR” investigates how various human resource practices contribute to job satisfaction and influence employees’ intentions to remain with the organization. The core problem addressed is the increasing concern over employee turnover despite visible investments in compensation, training, and…

Download PDF Abstract This study intends to examine the influencing factors on employee satisfaction of CTZ pay Co., Ltd, Yangon, Myanmar. Thesis Proposal, I would like to research about satisfaction of employees in financial technology company. The financial technology sector, commonly known as fintech, includes the integration of technology into financial services such as applications,…

Download PDF Abstract This study examines the factors influencing consumer buying decision,particularly focusing on Samsung mobile phone. The research analyzes data from a survey conducted to understand consumer preferences and behaviors related to Samsmung purchases. The research employs a mixed-methods approach, utilizing both descriptive and qualitative methods. Primary data is collected through self administered questionnaires…

Download PDF Abstract The primary purpose of this study is to find out the influence of marketingmix on customer satisfaction toward Myanmar Plaza shopping center. The primary and secondary data was gathered using convenience sampling method by distributing questionnaires to 384 respondents. Then, the data was analyzed using analytical method. It is found that the…

Download PDF Abstract This thesis explores effective marketing strategies based on the 4Ps marketing mix model and focusing on customer satisfaction for Dr. Furniture Online Furniture In Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives. Data were collected 120 respondents residing in Yangon, Myanmar. Non probability methods…

Download PDF Abstract Work-life balance is becoming increasingly significant in human resourcemanagement. Achieving work-life balance for employees requires a clearunderstanding of both work and non-work responsibilities, along with proactive management that consistently addresses staff concerns regarding this balance. Government staff in Myanmar is struggling with numerous competing responsibilities, including caring for children, supporting a spouse,…

Download PDF Abstract This study aims to explore the factors influencing consumer attitudes towards Bath & Body Works products in Myanmar and to analyze the effect of consumer attitudes on their purchase intentions. The research investigates how consumer knowledge, pricing perception, product quality, social influences, and brand image shape consumer behavior in the body care…

Download PDF Abstract This study, titled Impact of Marketing Mix on Customer Satisfaction: A Case Study of Myanmar New Hope Farms Co., Ltd in Myanmar, examines the role of the marketing mix—Product, Price, Place, and Promotion—on customer satisfaction in the agribusiness sector. Although Myanmar New Hope Farms applies various marketing strategies to attract and retain…

Download PDF Abstract This study examines customer satisfaction with community pharmacies in Yangon, Myanmar, highlighting their role as accessible healthcare providers amid public system constraints. Using a structured questionnaire, findings revealed moderate overall satisfaction and strong loyalty, driven by staff attitude, communication, and service quality, while delays and lack of loyalty programs were key drawbacks.…

Download PDF Abstract This study explores the development of an employee performance evaluation system tailored to the unique structure and needs of iO Health, a Dubai-based joint venture formed in 2021 through the merger of two technology-driven companies. Led by the author in her capacity as Executive and Human Resources Director, the organization faces the…