Download PDF Abstract This study aims to analyze the impact of innovation on firm performancewithin the goldsmith industry in Yangon, Myanmar. It focuses on four keydimensions of innovation for product, process, marketing, and organizational innovation and their contributions to business success. Employing quantitative research design, data are collected through structured surveys from 86 goldsmith firms…

Download PDF Abstract The COVID-19 pandemic has significantly disrupted the tourism and hospitality industry, leading many establishments to reorient their focus towards domestic markets. This study investigates the factors influencing consumer buying decisions in the post-COVID era, with a focus on Awei Metta Hotel, a five-star establishment in Yangon, Myanmar. Using a quantitative research design…

Download PDF Abstract This study attempts to identify Impact of Employee’s Motivational Factors on Job Satisfaction of Civil Aviation Training Institute of Myanmar. The sample size is selected 127 employees (30.98%) of total population 410 employees from Civil Aviation Training Institute. The objectives of the study are to identify the employee motivation practices in the…

Download PDF Abstract This research investigates how various risk management practices influence the financial performance of Myanmar Citizens Bank (MCB). In this study, financial performance serves as the dependent variable, while credit risk, liquidity risk, operational risk, and market risk are treated as independent variables. A quantitative approach using a descriptive research design is employed.…

Download PDF Abstract This thesis analyzes the factors influencing customer satisfaction and customer engagement in the retail electronics business, focusing on TMW Enterprise Limited, a leading electronics retailer in Yangon, Myanmar. The rapid growth of digital platforms and shifting consumer behaviors have created new challenges for traditional retail businesses, such as TMW Enterprise, which must…

Download PDF Abstract This study, titled “IMPACT OF HUMAN RESOURCE PRACTICES ON JOBSATISFACTION IN AYEYARWADDY FARMER DEVELOPMENT BANK,MYANMAR” investigates how various human resource practices contribute to job satisfaction and influence employees’ intentions to remain with the organization. The core problem addressed is the increasing concern over employee turnover despite visible investments in compensation, training, and…

Download PDF Abstract This study intends to examine the influencing factors on employee satisfaction of CTZ pay Co., Ltd, Yangon, Myanmar. Thesis Proposal, I would like to research about satisfaction of employees in financial technology company. The financial technology sector, commonly known as fintech, includes the integration of technology into financial services such as applications,…

Download PDF Abstract This study examines the factors influencing consumer buying decision,particularly focusing on Samsung mobile phone. The research analyzes data from a survey conducted to understand consumer preferences and behaviors related to Samsmung purchases. The research employs a mixed-methods approach, utilizing both descriptive and qualitative methods. Primary data is collected through self administered questionnaires…

Download PDF Abstract The primary purpose of this study is to find out the influence of marketingmix on customer satisfaction toward Myanmar Plaza shopping center. The primary and secondary data was gathered using convenience sampling method by distributing questionnaires to 384 respondents. Then, the data was analyzed using analytical method. It is found that the…

Download PDF Abstract This thesis explores effective marketing strategies based on the 4Ps marketing mix model and focusing on customer satisfaction for Dr. Furniture Online Furniture In Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives. Data were collected 120 respondents residing in Yangon, Myanmar. Non probability methods…