INTERNATIONAL BUSINESS REVIEW JOURNAL. 
ISBN: 978-1-64970-956-1

Editor-in-Chief: Stephen Harrison Ph.D.

Category: Business/Management


  • Download PDF Abstract Work-life balance is becoming increasingly significant in human resourcemanagement. Achieving work-life balance for employees requires a clearunderstanding of both work and non-work responsibilities, along with proactive management that consistently addresses staff concerns regarding this balance. Government staff in Myanmar is struggling with numerous competing responsibilities, including caring for children, supporting a spouse,…

  • Download PDF Abstract This study aims to explore the factors influencing consumer attitudes towards Bath & Body Works products in Myanmar and to analyze the effect of consumer attitudes on their purchase intentions. The research investigates how consumer knowledge, pricing perception, product quality, social influences, and brand image shape consumer behavior in the body care…

  • Download PDF Abstract This study, titled Impact of Marketing Mix on Customer Satisfaction: A Case Study of Myanmar New Hope Farms Co., Ltd in Myanmar, examines the role of the marketing mix—Product, Price, Place, and Promotion—on customer satisfaction in the agribusiness sector. Although Myanmar New Hope Farms applies various marketing strategies to attract and retain…

  • Download PDF Abstract This study examines customer satisfaction with community pharmacies in Yangon, Myanmar, highlighting their role as accessible healthcare providers amid public system constraints. Using a structured questionnaire, findings revealed moderate overall satisfaction and strong loyalty, driven by staff attitude, communication, and service quality, while delays and lack of loyalty programs were key drawbacks.…

  • Download PDF Abstract This study explores the development of an employee performance evaluation system tailored to the unique structure and needs of iO Health, a Dubai-based joint venture formed in 2021 through the merger of two technology-driven companies. Led by the author in her capacity as Executive and Human Resources Director, the organization faces the…

  • Download PDF Abstract This thesis examines the viability of Alternalearn, an AI-powered, community-led educational platform designed as a disruptive alternative to traditional schooling. Rooted in the lived experiences and entrepreneurial journey of Lewis Raymond Taylor, founder of The Coaching Masters, the study integrates academic theory with strategic business planning to explore whether decentralised, technology-driven learning…

  • Designed Platform to Advance Health Equity in Underserved Populations Download PDF Abstract World Research Organization, LLC (WRO), founded in 2014, is a health education consulting firm addressing inequities in marginalized and insular communities. Initially focused on food insecurity and poverty, WRO’s mission evolved in response to recurring measles outbreaks that revealed systemic health illiteracy, vaccine…

  • A Holistic HR Approach to Integrating Psychological Support for Employees at Hair Lounge Download PDF Abstract This report explores the integration of psychological support into Hair Lounge’s Human Resources strategy to address the emotional demands of salon work and enhance both employee well-being and client interactions. It examines the role of emotional labour, the risks of…

  • Download PDF Abstract This document explores the historical context and current challenges surrounding employment opportunities for adults with intellectual disabilities in Ireland. It traces the evolution of work activities from institutional settings in the 1930s to the establishment of sheltered workshops and community-based services, highlighting both the benefits and controversies associated with these models. The…

  • Download PDF Abstract The Afro-Euro Migration Dignity (MiDi) concept is a Capstone Project. It is in partial fulfillment for PhD in Management (by portfolio track). It encapsulates ideas to encourage regular migration on the Afro-Euro corridor. This proposal has four sections. Section A covers preliminary issues like organizational introduction, background, rationale and institutional concerns. Section…