Article 0012039

INTERNATIONAL BUSINESS REVIEW JOURNAL

INTERNATIONAL BUSINESS REVIEW JOURNAL.

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Towards a circular economy: An emerging economies context
Received 29 September 2019, Accepted 9 May 2020, Available online 22 June 2020.

Nitin Patwaa, Uthayasankar Sivarajahb, Arumugam Seetharamanc, Sabyasachi Sarkar, Kausik Maiti, Kunal Hingorani

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a S P Jain School of Global Management, Dubai, United Arab Emirates b University of Bradford, Richmond Road, BD7 1DP, United Kingdom c S P Jain School of Global Management, Singapore

d S P Jain School of Global Management, India

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Outline

Abstract

Keywords

1. Introduction

2. Strategic Recommendations

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Vitae

Abstract

Circular Economy (CE) and the adoption of its principles globally are more important than ever to sustain the rate of production of goods and services to meet the ever-increasing consumer demand that is burdening the environment and society. This study investigates the adoption of CE principles amongst emerging economies as the challenges faced by these economies are generally different in terms of resource availability, varying gov- ernment policies and consumer behaviour from those of developed economies. This research presents an em- pirically validated CE adoption model using a sample of 183 consumer responses. The study highlights the strong influence of factors such as consumer behaviour on the acceptance of remanufactured products and using products as a service to encourage the adoption of CE practices in emerging economies. This research offers businesses, consumers and policy makers insights into measures that have been taken by emerging economies that are in line with CE principles.

Keywords

Circular economy, Emerging Economy, 3R (Reduce/Reuse/Recycle), Extended life cycle, Ecological balance, Consumer behaviour

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Uthayasankar Sivarajah

Uthayasankar Sivarajah is a Professor of Technology Management and Circular Economy and the Head of Business Analytics, Circular Economy and Supply Chain (BACES) Research Centre in the School of Management at University of Bradford, United Kingdom. His broad area of research interest and expertise is interdisciplinary focusing on the use of emerging digital technology for the betterment of society, be it in a business or government context. He actively publishes in leading high impact factor journals and his research has also been featured in reputable media/trade publications such as Computer Weekly. To date, he has been involved as Principal and Co-investigator in over £3 million worth of R&I and consultancy projects funded by national, international funding bodies and commercial organisations. Some of the notable funders have been the European Commission (FP7, H2020, Marie Curie), Qatar National Research Fund (QNRF), Innovate UK/DEFRA and British Council focusing on projects addressing business and societal challenges surrounding themes such as Blockchain use in Financial Services, Smart Waste and Cities, Energy efficient data centres, Social innovation and Participatory Budgeting. He is a Fellow of the UK Higher Education Academy (FHEA), a member of the British Academy of Management (BAM) and Association for Information Systems (AIS).

Arumugam Seetharaman

Arumugam Seetharaman is a Professor and Dean of Research at SP Jain School of Global Management, Singapore. He is a renowned professional and academician, researcher, with more than 250 research publication in high ranked journals. Specialist in strategic management and have expert knowledge in global business strategy and sustainability.

Sabyasachi Sarkar

Sabyasachi Sarkar is an Industry Professional with a work experience of more than 8-10 years. He has a Bachelor of Technology and works as a Product Manager in Pharmaceuticals Industry.