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Abstract

This study aims to explore the factors influencing student satisfaction at PSM International College and analyze the relationship between student satisfaction and student buying behavior on PSM International College. Primary data were collected from all of the existing students at the PSM International College at the time of study. The results of this study indicate that instructor, training delivery, availability of support service and library access are crucial factors for student satisfaction. There is a highly significant relationship between student satisfaction and student buying behavior. Regarding the instructor, good communication and teaching skill, sufficient knowledge in the subjects, punctuality, accessibility and availability have impact on student satisfaction. Assessment method, quality of training material and service provided within the time promised are found crucial role to get high satisfaction level of the students. Safety, welfare service and competent staffs providing by training center is highest satisfaction level of the student. The study found that there is highly significant relationship between student satisfaction and student loyalty. Counseling service, orientation programme and effective career guidance should promote to achieve higher student satisfaction level. Regarding library, the training centre should upgrade online library system and appoint competent librarian.

Author:WIN THU HTET