INTERNATIONAL BUSINESS REVIEW JOURNAL. 
ISBN: 978-1-64970-956-1

Editor-in-Chief: Stephen Harrison Ph.D.

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Abstract

This report examines the challenges traditional business models face amid rapid advancements in artificial intelligence, automation, and digital transformation. It highlights the limitations of rigid strategic frameworks in adapting to changing market conditions and evolving consumer demands. The report proposes the adoption of AI-driven, flexible strategies as essential for companies aiming to enhance growth, agility, and execution, thereby securing long-term competitive advantage.

Author: Joel Hillier


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