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Abstract

This proposal introduces a USSD-based investment platform designed to bridge digital exclusion and expand access to financial products in sub-Saharan Africa, with a specific focus on Nigeria. In the post-COVID-19 era, inclusive, technology-enabled innovation has become essential for advancing financial services (World Bank, 2022). Unlike existing digital investment platforms that rely on internet-enabled devices, this initiative leverages basic mobile phones—accessible to over 95% of the region’s population (GSMA, 2023)—to democratize savings, insurance, and wealth-building opportunities. The platform specifically targets underserved demographics, including non-customers of Access Bank Plc, the digitally marginalized, and traditionally unbanked populations.

Grounded in Access Bank’s 2022–2027 corporate strategy and its wider financial inclusion mandate, the proposal aligns with global thought leadership on innovation, disruptive transformation, and resilience during instability. Conceptually, the initiative integrates insights from Porter’s Five Forces and the Business Model Canvas to assess commercial viability, while its operational design outlines telecom partnerships, agent networks, regulatory compliance, and risk management measures. The roadmap incorporates ESG principles, forecasts uncertainties with mitigation strategies, and demonstrates future scalability through AI/ML and blockchain applications.

Financial projections over three years, supported by clear KPIs, highlight both profitability and socio-economic impact. Ultimately, the platform represents more than a technological advancement; it is a structural innovation that reimagines wealth management delivery, fosters financial inclusion, and enhances resilience in the financial services ecosystem.

Author: Olaitan Osho