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Abstract:

This study investigates how bitcoin adoption affects Generation Z’s financial decision-making in Myanmar. Cryptocurrencies have become both novel and contentious financial tools as digital technologies continue to transform the world’s financial scene. The use of cryptocurrencies by Generation Z indicates a move toward digital financial independence in Myanmar, a country plagued by economic instability, currency depreciation, and restricted access to established banking systems.

The study takes a qualitative approach, drawing on secondary data from academic journals, institutional records, and regional assessments. The study is based on numerous behavioral and technological theories, including the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Diffusion of Innovation (DOI), and Unified Theory of Acceptance and Use of Technology (UTAUT). These frameworks serve as a guide for analyzing the underlying motivations, attitudes, and contextual elements that influence bitcoin acceptance among Myanmar’s youth.

The results show that the main factors influencing adoption are social influence, financial instability, and technical accessibility. Cryptocurrencies are used by Generation Z as means for investing, saving, and financial empowerment in addition to being speculative assets. However, there are a number of serious concerns, including the lack of financial education, exposure to frauds, and regulatory uncertainty. Despite these obstacles, the study shows that Generation Z’s digital proficiency and openness to innovation make them ideal catalysts for the nation’s wider financial transformation.

The study suggests that bitcoin adoption among Myanmar’s Generation Z is motivated more by necessity than by trend. It reflects a hybrid of survival strategy and digital potential in a turbulent economic climate. The study suggests that legislators create clear legal frameworks, educational institutions incorporate digital banking into curricula, and corporations promote secure, transparent platforms. These initiatives can help cryptocurrencies become a viable and empowering part of Myanmar’s expanding financial system.

Author: HSU LATT YADANAR