Download PDF Abstract The main objectives of the study are: to identify the service quality of J’Donuts Coffee Shop and to analyze the effects of service quality on customer satisfaction. To achieve these objectives, the survey data were used. Data were collected from 250 customers who are visiting to J’Donuts Coffee Shop at the Gamone…

Download PDF Abstract This study investigates the impact of internal marketing on job satisfaction within OSC Hospital and Kadayhtay Hospital in North Okkalapa. Quantitative research method is applied in this study. This study uses both primary data and secondary data. There are 57 permanent office staff in OSC Hospital and Kadayhtay Hospital in North Okkalapa.…

Download PDF Abstract This study examines the Job Characteristics Model at Asia Energy Petrol Station and its impact on employee engagement. The sample includes 100 filling attendants (50% of the total 200) from the Mandalay Region. The study aims to describe the job characteristics and employee engagement and analyze how job characteristics affect engagement. Data…

Download PDF Abstract The impact of employee’s training and development on organizational performance is the main topic of this thesis project. It was motivated by the observation that some firms don’t seem to care about their employees’ growth potential but instead criticize and penalize any flaws they may display. Finding out whether Global Technology Company…

Download PDF Abstract This study aims to identify HRM practices in YPA Security Service Company and their effect on organizational commitment. The sample includes 120 employees (60%) from a total of 200 in YPA Security Service Company, Yangon Region. The study’s objectives are to describe HRM practices and examine their impact on organizational commitment. Data…

Download PDF Abstract This study explores the impact of marketing strategies on customer satisfaction with Myanmar Net internet service. It uses a quantitative, descriptive approach and simple random sampling to gather data from 385 Yangon consumers. The focus is on how marketing mix elements affect customer satisfaction. The study is limited to Yangon and the…

Download PDF Abstract The study aims to identify training and development aspects of Coca-Cola Myanmar and analyze their effects on supervisor performance. Primary and secondary data were used. Primary data were collected from 68 supervisors through simple random sampling using structured questionnaires with a Five Point Likert scale. Secondary data came from journals, textbooks, online…

Download PDF Abstract This case study investigates the influencing factors of the marketing mix on customer satisfaction among Odoo ERP software users in Yangon, Myanmar. The study aims to address the problem statement of understanding how various elements of the marketing mix impact customer satisfaction in the context of Odoo ERP software. A quantitative methodology…

Download PDF Abstract This study aims to identify the impact of innovative mobile financial products on customer satisfaction and attraction. The objectives are to describe these products’ effects and analyze their influence on satisfaction and attraction. Primary data was collected by distributing questionnaires to 100 active mobile financial service users from an unknown population. The…

Download PDF Abstract This study attempts to identify the leadership styles of employees in Myanmar Airways International (MAI) Airline and how these leadership styles affect employee job satisfaction. A random employee of 120 employees are taken from three Airline companies including Myanmar Airways International (MAI), Air KBZ, and Mann Yadana Pone. The objectives of the…