Download PDF Abstract This research aim is to study and investigate the relationship determining factors for effective marketing mix strategies and attracting the new clients by using marketing mix strategies for Chubb Life Insurance Company in local market and to measure customer satisfaction level by using these marketing strategies. Descriptive method and Quantitative method will…

Download PDF Abstract This study explores the impact of employee engagement on organizationalperformance, focusing on Shin Rai International Vocational Institute (SRIVI) in Yangon, Myanmar. The research addresses the problem of low employee engagement levels affecting organizational productivity and effectiveness. A mixed-methods approach combining surveys and regression analysis was used to gather and analyze data. The…

Download PDF Abstract This research explores the service quality of KBZ Pay and its effects oncustomer satisfaction, aiming to provide actionable insights that could improve the overall customer experience. The study employed a combination of primary and secondary data sources. Primary data were gathered through a systematic sampling approach, involving a sample of 200 KBZ…

Download PDF Abstract This study investigates parent satisfaction at Premium Academy International School in Yangon, applying the SERVQUAL model to assess five dimensions of service quality: tangibility, reliability, responsiveness, assurance and empathy. Data were collected through a structured questionnaire distributed to 120 parents, measuring their expectations and perceptions using Likert-scale items. The analysis process involved…

Download PDF Abstract This study investigates the relationship between service quality andcustomer satisfaction at RG Logistics – Dry Port Company that focusing on how various dimensions of service quality impact overall satisfaction. Data were collected using a structured questionnaire designed on a five-point Likert scale, targeting key dimensions of service quality: tangibility, reliability, responsiveness, assurance,…

Download PDF Abstract The evaluation of the connection between employee commitment and human resource management (HRM) practices is the main objective of this essay. It uses a descriptive research design. In the production and sales at Popular Plastic International Group Co., Ltd., a questionnaire survey is undertaken. In spite of standard HRM procedures, this study…

Download PDF Abstract The service sector plays a vital role in national development, with healthcare standing as one of its most critical components. In Myanmar, healthcare service quality faces challenges such as shortages of skilled professionals, infrastructure limitations, and increasing patient demand, prompting many to seek treatment abroad. Chan Myae Nay Chi Specialist Clinic, later…

Download PDF Abstract This study aims to analyze the impact of innovation on firm performancewithin the goldsmith industry in Yangon, Myanmar. It focuses on four keydimensions of innovation for product, process, marketing, and organizational innovation and their contributions to business success. Employing quantitative research design, data are collected through structured surveys from 86 goldsmith firms…

Download PDF Abstract The COVID-19 pandemic has significantly disrupted the tourism and hospitality industry, leading many establishments to reorient their focus towards domestic markets. This study investigates the factors influencing consumer buying decisions in the post-COVID era, with a focus on Awei Metta Hotel, a five-star establishment in Yangon, Myanmar. Using a quantitative research design…

Download PDF Abstract This study attempts to identify Impact of Employee’s Motivational Factors on Job Satisfaction of Civil Aviation Training Institute of Myanmar. The sample size is selected 127 employees (30.98%) of total population 410 employees from Civil Aviation Training Institute. The objectives of the study are to identify the employee motivation practices in the…