Download PDF Abstract:             This study investigates the influence of the marketing mix (4Ps—Product, Price, Place, Promotion) on customer satisfaction at Third Story Children’s Book (TSCB), a social enterprise in Myanmar. Using a quantitative approach, data was collected from 70 online customers through structured questionnaires. Results indicate that product quality and accessibility (place) are the…

Download PDF Abstract: THEL SU AYE Employee attrition poses a major challenge to organizations, impacting productivity, morale, and efficiency. This study evaluates the effectiveness of five retention strategies—career development, employee engagement, flexible work, competitive pay, and recognition—in lowering attrition and turnover intentions. It also explores organizational culture as a moderating factor and job satisfaction as…

Download PDF Abstract: This study intends to examine the impact of the human resource management practices on employee satisfaction of the Hotel Hilton Nay Pyi Taw, Myanmar. Employee satisfaction is the dependent variable, while the HRM practices (recruitment and selection, training and development, compensation and reward, performance appraisal) are independent variables. The quantitative research method…

Download PDF Abstract: THIN MYAT MYAT HMWE This thesis examines customer satisfaction and loyalty at Khaing Khant Auto Service Center in Yangon, Myanmar, focusing on the critical dimensions of service quality that influence these outcomes. Utilizing a structured questionnaire distributed to 150 customers, the study applies quantitative methods to analyze responses across five key service…

Download PDF Abstract: This study examines parental satisfaction with the education of children with autism, with a focus on the multi-dimensional nature of satisfaction. It explores key contributing factors including teaching quality, communication, school facilities, extracurricular activities, financial concerns, and the degree of parental involvement. For private institutions such as FLOWERS Private School in Yangon,…

Download PDF: Abstract:              This study examines the effect of service quality on customer satisfaction at A Bank (Ayeyarwaddy Farmers Development Bank), based on the SERVQUAL model. The SERVQUAL model includes five key dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy, which were used to measure customer perceptions of service quality. The research aims to identify…

Download PDF Abstract: Consumer purchasing decisions are influenced by as social, cultural, demographic, and situational factors, which are directly linked to people’s desires, needs, wants, and spirituality.  (Braithwaite and Scott, 1990) This study examines the factors that influence on guest choice of hotel industry and applies them to the case of Awei Metta Hotel in…

Download PDF Abstract: This study investigated the factors affecting job satisfaction among employees in I & H Engineering factory in Myanmar. This study mainly used primary data collected through questionnaire. In this study, descriptive design techniques provide quantitative information from crossovers part of the sampled population. The study selects 103 out of 140 employees as…

Download PDF Abstract: This thesis analyzes the factors influencing customer satisfaction and customer engagement in the retail electronics business, focusing on TMW Enterprise Limited, a leading electronics retailer in Yangon, Myanmar. The rapid growth of digital platforms and shifting consumer behaviors have created new challenges for traditional retail businesses, such as TMW Enterprise, which must…

Download PDF Abstract: The purpose of this study was to investigate the factors affecting the employee job satisfaction at Kaung Myat Yar organization in Myanmar. Employee dissatisfaction can lead to a number of problems for an organization, including toxic work environment, job dissatisfaction of employees and decrease employee performance. This research paper is done based…