Download PDF Abstract This study aims to identify the impact of innovative mobile financial products on customer satisfaction and attraction. The objectives are to describe these products’ effects and analyze their influence on satisfaction and attraction. Primary data was collected by distributing questionnaires to 100 active mobile financial service users from an unknown population. The…

Download PDF Abstract This study attempts to identify the leadership styles of employees in Myanmar Airways International (MAI) Airline and how these leadership styles affect employee job satisfaction. A random employee of 120 employees are taken from three Airline companies including Myanmar Airways International (MAI), Air KBZ, and Mann Yadana Pone. The objectives of the…

Download PDF Abstract This study aims to analyze the effect of the marketing mix (4P’s) on customer satisfaction at DKSH Company Ltd. and to examine how customer satisfaction influences sales growth. Both primary and secondary data are used. Primary data is collected through structured questionnaires, while secondary data includes previous studies, textbooks, journal articles, and…

Download PDF Abstract This study examines “Improving E-Service Quality for Enhanced Customer Satisfaction: A Case Study on Food Panda in Yangon.” The issue is Food Panda’s need to improve e-service quality to increase customer satisfaction and loyalty. We used a quantitative survey, gathering data from 385 online respondents. The study focuses solely on Food Panda’s…

Download PDF Abstract This study, titled “IMPACT OF HUMAN RESOURCE PRACTICES ON JOB SATISFACTION IN AYEYARWADDY FARMER DEVELOPMENT BANK, MYANMAR” investigates how various human resource practices contribute to job satisfaction and influence employees’ intentions to remain with the organization. The core problem addressed is the increasing concern over employee turnover despite visible investments in compensation,…

Download PDF Abstract This study examines the impact of the marketing mix on consumer buying behavior at Hlwan Pyae Sone Electrical Company. A random sample of 200 consumers (20%) was selected from a total of 1,000 customers. The study aims to describe the marketing mix factors and buying behavior and analyze their effect on consumer…

Download PDF Abstract Consumer purchasing decisions are influenced by social, cultural, demographic, and situational factors, which are directly linked to people’s desires, needs, wants, and spirituality. (Braithwaite and Scott, 1990) This study examines the factors that influence guest choice of hotel industry and applies them to the case of Awei Metta Hotel in Yangon, Myanmar.…

Download PDF Abstract This study attempts to describe factors influencing consumer attitude and purchase intention of organic fruits in Yangon Market. A sample of 100 consumers is collected from organic fruit consumers who buy at organic food shops in Yangon Market. The objectives of the study are to describe factors influencing consumer attitude and purchase…

Download PDF Abstract This study attempts to identify service quality in Aung Yadana Hospital and the effect of service quality on customer satisfaction. A sample of 194 respondents is chosen every 5 inpatients and outpatients of Sakura Hospital at Saturdays and Sundays from first June to thirty June 2023. The objectives of the study are…

Download PDF Abstract This study intends to examine the effect of marketing mix on customers of the KBZ bank in Meikhtila. Customer satisfaction is a dependent variable, while the marketing mix (product, price, place, and promotion) is an independent variable. The quantitative research method is applied in this research. 384 consumers who are using KBZ…