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Abstract:

With the systematic problem identifying and solving done after the company restructure,
many goals of customer retention, customer acquisition and monetary profit were
developed. More programs equivocate more customers. Better organisation and
improved product increases customer retention. Being more visual and present in the
local community boosts company recognition. All these factors lead to higher gross
income and therefore higher end of the year profit. Simple strategic planning is not
enough. BLIS had to think creatively and have a strategy of offering programs that didn’t
exist elsewhere

Author: Ina S. Nicosia