Abstract:
This document delves into the transformative journey that the author is undertaking at JET. As
consumer preferences shift and technological advancements reshape the landscape, JET faces the
challenge of sustaining its competitive position. Recognising the necessity of a proactive approach,
the paper outlines the author’s strategic initiative to roll out an advanced retail media product,
going beyond its successful sponsored listing model. The aim is to revolutionise digital advertising
within the food delivery sector by introducing innovative formats. Backed by data analytics and AI,
JET seeks to enhance restaurant partners’ visibility while providing customers with a personalised
and engaging experience.
Author: Gareth Menton
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