Abstract:
This study investigates the factors influencing the intention to adopt Artificial Intelligence (AI) technologies among small and medium-sized enterprises (SMEs) in the Food and Beverage (F&B) sector in Yangon, Myanmar. As global business environments increasingly embrace AI to enhance operational efficiency, SMEs in developing countries often face barriers related to cost, awareness, and digital capability. This research adopts the Technology Acceptance Model (TAM) as its foundational framework, integrating three key variables: Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Confidence in Digital Knowledge (CDK) to explore their impact on the intention to adopt AI.
Author: HTET ARKAR SOE
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