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Abstract:

The purpose of this study is to determine the Factors Influencing Marketing Activities on consumer buying behavior of Sandisolar Plus in Myanmar. To study the consumer attitude and behavioral intention toward Sandisolar users, the first analysis is the demographic characteristics of the respondents. It defines such questions as gender, age, education, occupation and income. The questions are given multiple choices, out of which respondents have to choose the most relevant one. In this section, the demographic profile of 200 respondents randomly collected from Solar users of six fitness centers at one downtown township (Mingalar Taung Nyut) in Yangon and their usage patterns are presented. This research is descriptive-analytical research of the actual relationships that may exist between independent and dependent variables. The descriptive part is needed to describe and identify the research factors, which constitute the marketing mix strategy components for Sandisolar Products and Services. The study was undertaken to examine the level of customer satisfaction and the 4Ps of the marketing mix that influence customer satisfaction among customers of Sandi Solar in Myanmar. Convenience sampling will be used in this research to collect data from customers. In the study of consumption patterns of Sandisolar, most of the respondents come to buy Twice a week. Most of the respondents come with family for Looking items but other most of the respondents come with their Boss. Most of the respondents used for their Home and Business. The Renewable consumers come one time per a day to look the showroom. Regarding attitude towards behavior, most of the respondents know that the Sandisolar Brand is good for Long-Term use. They believe that they will be sophisticated when consume Sandisolar Brand.

Author: NYAN LIN AUNG