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Abstract:

To stay ahead of this development, an AI-driven, personalised shopping experience shall be offered to ALDI SÜD
customers in German by introducing a modern, state-of-the-art shopping app. The app may utilise customer data, such
as preferences, past purchases and dietary requirements, to offer tailored product recommendations. In addition, the
app may provide real-time information on promotions and availability instore. Furthermore, the app may create a
shopping list in the correct order of the store layout the customer chooses, add gaming options for the younger
generations whilst shopping and provide information on sustainability impact and eco-friendly options. Chat bots and
virtual dressing rooms may increase the digital shopping experience even further.
The application of artificial intelligence (AI) to the field of food retailing has the potential to greatly enhance the
customer experience, while simultaneously offering retailers in the food retail sector a means of improving their
operational efficiency and gaining valuable insights into their customers.

Author: Siebert, Anja