Abstract:
This study examines satisfaction toward digital marketing practices among small and medium-sized enterprises (SMEs) in Thanlyin Township, Myanmar. As digital transformation accelerates nationwide, SMEs increasingly rely on online platforms particularly Facebook, Instagram, TikTok, and websites to reach and engage customers. The purpose of this research is to identify the key factors satisfaction and to assess how effectively SMEs utilize digital marketing channels within a semi-urban Myanmar context.
The study employed a quantitative research design using structured questionnaires distributed to 10 SMEs operating across various industries including food and beverage, beauty services, retail, logistics, pharmacy and education. Five major dimensions of digital marketing performance were measured: responsiveness, content quality, trust, perceived value, and overall satisfaction. Satisfaction of digital marketing for SMEs data were used to analyze trends, relationships, and impacts through descriptive statistics, correlation analysis.
The findings show that overall satisfaction with digital marketing for SMEs in Thanlyin is moderately high, with an average score of 4.05. Responsiveness was the strongest predictor of satisfaction, with a strong positive correlation impacting customer perception and engagement. Content quality and trust also had strong links to satisfaction, indicating that informative, authentic, and engaging content is key to digital experiences. Facebook was the dominant platform due to its accessibility, affordability, and large user base in Myanmar.
Author: YOON MYAT THIRI
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