Abstract:
The methodology employed in this research includes a mixed-method approach, combining quantitative data from industry reports and market analyses with qualitative insights obtained through interviews with key industry stakeholders, including executives from major Swiss watch brands, industry analysts, and retailers. Primary data was collected through surveys distributed to a diverse group of consumers across different demographic segments, capturing a wide range of opinions and preferences. Secondary data was meticulously sourced from reputable industry publications, company annual reports, and academic journals to provide a comprehensive background and context for the study.
Author:Claudio Casella
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