Download PDF Abstract: This study examines the effect of human resource management (HRM) practices on employee satisfaction and loyalty at Shwe Mahar Mae Khong (SMK) Network Co., Ltd. HRM plays a crucial role in shaping organizational success by influencing employee satisfaction and loyalty. The research explores how key HRM practices such as recruitment and selection,…

Download PDF Abstract: MIN MIN SOE The study examined how occupational health and safety practices affect work motivation. It focused on six independent variables: workplace safety, management commitment to workplace safety, safety policies and programs, personal protective equipment (PPE), organizational hazards in the workplace and health and safety training, and their influence on task performance.…

Download PDF Abstract: The main objective of the study is to analyze the relationship between marketing mix 4Ps (product, price, place, promotion) and customer purchase intention of Seinyadanar Automatic Concrete Brick in Myanmar. Marketing mix 4Ps such as product, price, place and promotions are independent variables while customer purchase intention is the dependent variable in…

Download PDF Abstract: Migrant workers from Myanmar face systemic employment barriers, including job inequity, unemployment and underemployment, employer discrimination, restrictive immigration policies, and language barriers. This study uses a mixed methodology that combines quantitative survey data with 40 in-depth qualitative interviews: 20 unemployed migrant workers and 20 forced laborers from Myanmar due to the lack…

Download PDF Abstract: The objective of this study was to search how the different leadership styles (transformational, transactional, and laissez-faire) affected on job satisfaction and employee performance Jhpiego in Myanmar. The study used both primary and secondary data to achieve its goals. The census sampling method is used to select all of 74 staffs Jhpiego…

Download PDF Abstract: This study investigates the impact of financial and non-financial reward systems on employee satisfaction and job performance at Red Dragon Cheroot Co., Ltd., with a focus on how salary, KPI bonuses, recognition, career development opportunities, and working conditions influence employee motivation and productivity. Using both primary and secondary data, the study employed…

Download PDF Abstract: Work-life balance is becoming increasingly significant in human resource management. Achieving work-life balance for employees requires a clear understanding of both work and non-work responsibilities, along with proactive management that consistently addresses staff concerns regarding this balance.  Government staff in Myanmar is struggling with numerous competing responsibilities, including caring for children, supporting…

Download PDF Abstract: This study investigates how e-commerce and social media marketing influence the performance and growth of SMEs in Yangon. It focuses on identifying key factors such as online presence, customer engagement, ease of digital transactions, advertising through social platforms, and the trust and credibility built through digital communication. Understanding these elements is important…

Download PDF Abstract: This study examines the connection between customer satisfaction and loyalty in online shopping, with a focus on Sterling Star, a luxury goods retailer operating through Facebook in Myanmar. As e-commerce continues to expand—especially on social media platforms like Facebook—businesses must constantly adapt to increasing competition and evolving customer expectations. This research explores…

Download PDF Abstract: This thesis explores the impacts of marketing factors based on the 4Ps marketing mix model and focusing on customer satisfaction of Honda Dream Motorcycle in Kayin State, Myanmar in Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives, In order to accomplish this goal, a…