Download PDF Abstract: This research explores the service quality of KBZ Pay and its effects on customer satisfaction, aiming to provide actionable insights that could improve the overall customer experience. The study employed a combination of primary and secondary data sources. Primary data were gathered through a systematic sampling approach, involving a sample of 200…

Dowload PDF Abstract: This study investigates the factors influencing the intention to adopt Artificial Intelligence (AI) technologies among small and medium-sized enterprises (SMEs) in the Food and Beverage (F&B) sector in Yangon, Myanmar. As global business environments increasingly embrace AI to enhance operational efficiency, SMEs in developing countries often face barriers related to cost, awareness,…

Download PDF Abstract: KHIN SANDI THAW Community pharmacies are essential healthcare access points, particularly in urban areas like Yangon where public healthcare systems face overcrowding and infrastructure limitations. This study investigated customer satisfaction with community pharmacies in Yangon, Myanmar, and analysed key service factors, demographic influences, and areas for service enhancement. A structured questionnaire was…

Download PDF Abstract: This study, titled Impact of Marketing Mix on Customer Satisfaction: A Case Study of Myanmar New Hope Farms Co., Ltd in Myanmar, examines the role of the marketing mix—Product, Price, Place, and Promotion—on customer satisfaction in the agribusiness sector. Although Myanmar New Hope Farms applies various marketing strategies to attract and retain…

Download PDF Abstract: LYNN LYNN HTOO This study assesses the effectiveness of the YSEALI Professional Fellowship Program’s training modules in enhancing participants’ knowledge, skills, and attitudes (KSAs). The research examines the influence of pre-training KSAs on training interventions, the impact of training interventions on learning outcomes, the effect of learning outcomes on post-training KSAs, and…

Download PDF Abstract: This study examines the effect of human resource management (HRM) practices on employee satisfaction and loyalty at Shwe Mahar Mae Khong (SMK) Network Co., Ltd. HRM plays a crucial role in shaping organizational success by influencing employee satisfaction and loyalty. The research explores how key HRM practices such as recruitment and selection,…

Download PDF Abstract: MIN MIN SOE The study examined how occupational health and safety practices affect work motivation. It focused on six independent variables: workplace safety, management commitment to workplace safety, safety policies and programs, personal protective equipment (PPE), organizational hazards in the workplace and health and safety training, and their influence on task performance.…

Download PDF Abstract: The main objective of the study is to analyze the relationship between marketing mix 4Ps (product, price, place, promotion) and customer purchase intention of Seinyadanar Automatic Concrete Brick in Myanmar. Marketing mix 4Ps such as product, price, place and promotions are independent variables while customer purchase intention is the dependent variable in…

Download PDF Abstract: Migrant workers from Myanmar face systemic employment barriers, including job inequity, unemployment and underemployment, employer discrimination, restrictive immigration policies, and language barriers. This study uses a mixed methodology that combines quantitative survey data with 40 in-depth qualitative interviews: 20 unemployed migrant workers and 20 forced laborers from Myanmar due to the lack…

Download PDF Abstract: The objective of this study was to search how the different leadership styles (transformational, transactional, and laissez-faire) affected on job satisfaction and employee performance Jhpiego in Myanmar. The study used both primary and secondary data to achieve its goals. The census sampling method is used to select all of 74 staffs Jhpiego…