Editor-in-Chief: Stephen Harrison Ph.D.
Download PDF: Abstract: This study examines the impact of Corporate Social Responsibility (CSR) on brand reputation at Mount Zion Company Limited, using Carroll’s (1991) CSR Pyramid Model as the theoretical framework. The model consists of four dimensions of CSR: economic, legal, ethical, and philanthropic responsibilities. The study addresses the limited empirical evidence on how CSR…
Download PDF Abstract: This study examines how remote working practices, specifically work flexibility, the balance between work and life, coordination, and the physical environment, influence employee productivity at aSure Company. Using a quantitative approach, survey responses were collected from 150 participants via structured five-point Likert scale questionnaires. Data were evaluated through descriptive, reliability, correlation, and…
Download PDF Abstract: This study aims to explore the digital leadership and employee innovation within AYA Bank, specifically focusing on branches in the Magway Region. The primary objective of this research is to examine the relationship between key dimensions of digital leadership including visionary leadership, digital citizenship, and systematic improvement and their influence on the…
Download PDF Abstract: Between 2020 and 2025, AI deployment has surged globally, driven by demands for efficiency and automation. However, empirical research on AI’s impact on employee productivity, operational efficiency, and strategic HR in Nigerian management consulting remains scarce. This study evaluates AI’s effects in selected Nigerian firms using 400 structured questionnaires. Data were analyzed…
Download PDF Abstract: This study examined the impact of artificial intelligence (AI) adoption in private schools on educational service purchase intention among students and parents in Jeddah, Saudi Arabia. The research addressed a critical gap in the literature by investigating how AI integration in teaching and marketing influences purchase intention through the mediating roles of…
Download pdf Abstract: This study assessed the role and effectiveness of Enterprise Support Organisations (ESOs) on the performance, growth, and sustainability of MSMEs in Nigeria. Specifically, the study was aimed at identifying the specific roles that ESOs play in supporting the growth and sustainability of MSMEs in Nigeria, assessing the extent to which ESO interventions…
Download pdf Abstract: This dissertation explores service priorities, experiences, and attitudes toward business practices in US Christian churches. Service-management, hospitality, and nonprofit literature provide contextual comparisons. Author: Helgard Terblanche
Download pdf Abstract: This chapter explores the rise of smarter working in traditionally bureaucratic public sector organisations, driven by new technologies and flexible work trends. Despite cross-industry adoption, a knowledge gap remains regarding its specific impact on public sector employee performance, satisfaction, stress, and wellbeing. The chapter defines the research problem, outlines core questions, and…
Download PDF Abstract: IDENTITY MANAGEMENT IN NIGERIA: LESSONS FROM GLOBAL DIGITAL IDENTITY SYSTEMS AND IMPLICATIONS FOR NATIONAL PLANNING AND DEVELOPMENT Author: ELEYI CAROLYN FOLAMI
Download PDFhttps://ibrjournal.org/wp-content/uploads/2026/09/Final-Dissertation-June-2.docx Abstract: This study examined how AI adoption in Jeddah private schools impacts educational service purchase intentions among students and parents. Addressing a literature gap, the research investigated how AI integration in teaching and marketing influences purchase intention, mediated by trust and perceived value, and moderated by cultural factors. Author:SAMERA ALSAADAWI