Abstract:
This research explores the service quality of KBZ Pay and its effects on customer satisfaction, aiming to provide actionable insights that could improve the overall customer experience. The study employed a combination of primary and secondary data sources. Primary data were gathered through a systematic sampling approach, involving a sample of 200 KBZ Pay users, alongside interviews with authorized representatives from the organization. A structured questionnaire based on a Five-Point Likert scale was used to collect this information. Secondary data were obtained from academic journals, relevant textbooks, online materials, and records from KBZ Pay.
Author: HSU MYAT PHYU SIN
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