Download PDF Abstract: This study examines at how KM Terminal & Logistics Limited’s warehouse management affects organizational performance. Warehouse management practices including receiving activity, order picking, storage activity, inventory control and dispatching activity are independent variables and organizational performance is dependent variable. Primary data are collected from 52 employees by using simple random sampling method.…

Download PDF Abstract: This study focuses on digital marketing strategies and consumer engagement in KFC Myanmar. Social media marketing, content marketing, influencer collaborations, mobile app and online and promotional campaigns are independent variables and consumer engagement is dependent variable. Quantitative research method is used to achieve the objectives. Primary data and secondary data are used…

Download PDF Abstract: This study explores how leadership styles influence organizational innovation and performance at FDB Bank in Yangon, Myanmar. The main purpose is to examine the relationships between transformational, transactional, and servant leadership, three types of organizational innovation, and three dimensions of organizational performance. The study uses a quantitative, cross‑sectional survey design. Data was…

Download PDF Abstract: This study examines consumer behavior toward the use of the Myanmar Quick Response (MMQR) digital payment system in restaurants in Myanmar. The study focuses on how perceived usefulness, payment convenience, ease of use, trust, and security influence consumer behavior toward MMQR usage in restaurant payments. The research used a quantitative approach. Data…

Download pdf Abstract: This research investigates the sustainability practices and the corporate brand positioning of Thein Than San Home Improvement Business in Myanmar. The primary objective is to analyze the impact of economic, environmental, and social sustainability dimensions on brand positioning of Thein Than San Home Improvement Business in Myanmar. To achieve the research objectives,…

Download PDF Abstract: This study examines the influencing factors on women leadership and their impact on organizational performance at Andaman Seaview Hotel. The main objective of the research is to identify how work-life balance, personality, and emotional intelligence affect women leadership, and how women leadership, in turn, influences organizational performance. A quantitative research approach is…

Download PDF: Abstract: This study investigates the effect of talent management practices on employee retention at Community-Based Organizations (CBOs) in Karen State, Myanmar. The research examines the impact of five key talent management dimensions recruitment and selection, training, performance management, reward structure, and career management on employees’ retention within CBOs and Ethnic Health Organizations (EHOs)…

Download PDF: Abstract: This study examines the impact of talent management practices on employee retention at International House Yangon–Mandalay. Employee retention has become an important concern for educational institutions, particularly language schools that depend heavily on qualified teachers and experienced staff to maintain service quality and organizational performance. Despite the growing importance of talent management…

Download PDF: Abstract: This study examines the benefits and challenges of microfinance initiatives for small business growth in Yangon Region, Myanmar. The main aim is to understand how different microfinance services affect small business performance and what problems small business owners face when using these services. The research focuses on key microfinance elements such as…

Download PDF Abstract: This study examines the role of digital marketing strategies in enhancing consumer engagement at Dr. Min K Beauty Clinic, one of the growing aesthetic clinics in Yangon, Myanmar. As competition within the aesthetic and beauty industry continues to increase, clinics are increasingly relying on digital marketing activities to attract, engage, and retain…