Download PDF Abstract: This study investigates the impact of financial and non-financial reward systems on employee satisfaction and job performance at Red Dragon Cheroot Co., Ltd., with a focus on how salary, KPI bonuses, recognition, career development opportunities, and working conditions influence employee motivation and productivity. Using both primary and secondary data, the study employed…

Download PDF Abstract: Work-life balance is becoming increasingly significant in human resource management. Achieving work-life balance for employees requires a clear understanding of both work and non-work responsibilities, along with proactive management that consistently addresses staff concerns regarding this balance.  Government staff in Myanmar is struggling with numerous competing responsibilities, including caring for children, supporting…

Download PDF Abstract: This study investigates how e-commerce and social media marketing influence the performance and growth of SMEs in Yangon. It focuses on identifying key factors such as online presence, customer engagement, ease of digital transactions, advertising through social platforms, and the trust and credibility built through digital communication. Understanding these elements is important…

Download PDF Abstract: This study examines the connection between customer satisfaction and loyalty in online shopping, with a focus on Sterling Star, a luxury goods retailer operating through Facebook in Myanmar. As e-commerce continues to expand—especially on social media platforms like Facebook—businesses must constantly adapt to increasing competition and evolving customer expectations. This research explores…

Download PDF Abstract: This thesis explores the impacts of marketing factors based on the 4Ps marketing mix model and focusing on customer satisfaction of Honda Dream Motorcycle in Kayin State, Myanmar in Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives, In order to accomplish this goal, a…

Download PDF Abstract:             This thesis explores effective marketing strategies based on the 4Ps marketing mix model and focusing on customer satisfaction for Dr. Furniture Online Furniture In Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives. Data were collected 120 respondents residing in Yangon, Myanmar. Non probability…

Download PDF Abstract: The purpose of this study is to determine the Factors Influencing Marketing Activities on consumer buying behavior of Sandisolar Plus in Myanmar. To study the consumer attitude and behavioral intention toward Sandisolar users, the first analysis is the demographic characteristics of the respondents. It defines such questions as gender, age, education, occupation…

Download PDF Abstract: This thesis explores the influence of leadership styles on employee job satisfaction and commitment at S.N.M Co., Ltd., a prominent construction and trading company in Myanmar. The purpose of this study is to identify how transformational, transactional, and laissez-faire leadership styles affect the job satisfaction and organizational commitment of employees. Utilizing a…

Download PDF Abstract:             The purpose of this study is to determine the intention to purchase education insurance and to examine the factors that influence that intention. In order to accomplish these goals, structured five-point Likert scale questionnaires are used to gather primary data from parents of kids in Myanmar using convenience sampling method. The…

Download PDF Abstract: This study explored the impact of risk management practices on the organizational performance of the Border Health Development Foundation (BHDF) in Thailand. Organizational performance serves as the dependent variable, while risk management practices, specifically risk identification, risk assessment, risk response, and risk monitoring are the independent variables. A quantitative research methodology is…