Download PDF Abstract:             This thesis explores effective marketing strategies based on the 4Ps marketing mix model and focusing on customer satisfaction for Dr. Furniture Online Furniture In Yangon, Myanmar. It has been utilized with both primary and secondary data to achieve the objectives. Data were collected 120 respondents residing in Yangon, Myanmar. Non probability…

Download PDF Abstract: The purpose of this study is to determine the Factors Influencing Marketing Activities on consumer buying behavior of Sandisolar Plus in Myanmar. To study the consumer attitude and behavioral intention toward Sandisolar users, the first analysis is the demographic characteristics of the respondents. It defines such questions as gender, age, education, occupation…

Download PDF Abstract: This thesis explores the influence of leadership styles on employee job satisfaction and commitment at S.N.M Co., Ltd., a prominent construction and trading company in Myanmar. The purpose of this study is to identify how transformational, transactional, and laissez-faire leadership styles affect the job satisfaction and organizational commitment of employees. Utilizing a…

Download PDF Abstract:             The purpose of this study is to determine the intention to purchase education insurance and to examine the factors that influence that intention. In order to accomplish these goals, structured five-point Likert scale questionnaires are used to gather primary data from parents of kids in Myanmar using convenience sampling method. The…

Download PDF Abstract: This study explored the impact of risk management practices on the organizational performance of the Border Health Development Foundation (BHDF) in Thailand. Organizational performance serves as the dependent variable, while risk management practices, specifically risk identification, risk assessment, risk response, and risk monitoring are the independent variables. A quantitative research methodology is…

Download PDF Abstract: SHWE YAMIN OO Impact of Marketing Mix on Customer Satisfaction: A Case Study of White Studio’s Fancy & Accessories, Yangon, Myanmar investigates the relationship between the marketing mix elements and customer satisfaction within the context of White Studio’s Fancy & Accessories in Yangon, Myanmar. By analyzing the effectiveness of the 4Ps of…

Download PDF Abstract: This study explores the impact of employee motivation on performance during the COVID-19 pandemic at Planet Nine Engineering and Power Solution Co., Ltd., in Myanmar. The pandemic has not only accelerated existing workplace challenges but also introduced new dynamics in employee motivation and organizational performance. Using descriptive statistics and regression analysis on…

Download PDF Abstract: This study intends to examine the influencing factors on employee satisfaction of CTZ pay Co., Ltd, Yangon, Myanmar. Thesis Proposal, I would like to research about satisfaction of employees in financial technology company. The financial technology sector, commonly known as fintech, includes the integration of technology into financial services such as applications,…

Download PDF Abstract:             This study investigates the influence of the marketing mix (4Ps—Product, Price, Place, Promotion) on customer satisfaction at Third Story Children’s Book (TSCB), a social enterprise in Myanmar. Using a quantitative approach, data was collected from 70 online customers through structured questionnaires. Results indicate that product quality and accessibility (place) are the…

Download PDF Abstract: THEL SU AYE Employee attrition poses a major challenge to organizations, impacting productivity, morale, and efficiency. This study evaluates the effectiveness of five retention strategies—career development, employee engagement, flexible work, competitive pay, and recognition—in lowering attrition and turnover intentions. It also explores organizational culture as a moderating factor and job satisfaction as…