Abstract:
This study aims to explore the digital leadership and employee innovation within AYA Bank, specifically focusing on branches in the Magway Region. The primary objective of this research is to examine the relationship between key dimensions of digital leadership including visionary leadership, digital citizenship, and systematic improvement and their influence on the innovative capabilities of employees. The research employs a quantitative descriptive design, collecting primary data through structed questionnaires. The study involves a sample of 60 respondents selected from the total staff population by using simple random sampling method. Data reliability, descriptive statistical analysis and regression analysis are used to analyze the data. The findings from the regression analysis reveals that digital leadership such as visionary leadership and systematic improvement have significant and positive impact on employee innovation. Visionary leadership is the most influencing factor on employee innovation. This study suggests that effective digital leadership directly enhances the creative and innovative performance of the workforce. The study concludes that for AYA Bank to maintain its competitive advantage in the digital era, leaders should consistently communicate a clear digital vision and inspire staff to transcend traditional workflows. These results provide valuable strategic insights for bank management to refine leadership, approaches that stimulate continuous organizational innovation.
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