INTERNATIONAL BUSINESS REVIEW JOURNAL. 
ISBN: 978-1-64970-956-1

Editor-in-Chief: Stephen Harrison Ph.D.

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Abstract:

The rapid acceleration of artificial intelligence, automation, and digital transformation has rendered traditional business models insufficient. Companies that rely on rigid strategic frameworks struggle to adapt to shifting market dynamics, technological disruption, and evolving consumer expectations. To remain competitive, organisations must rethink how they approach growth, agility, and execution. This report explores how businesses can replace outdated assumptions with AI-driven, adaptable strategies, ensuring they are positioned for long-term success.

Author: Joel Hillier


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