Download PDF Abstract:                This study aims to analyze the impact of innovation on firm performance within the goldsmith industry in Yangon, Myanmar. It focuses on four key dimensions of innovation for product, process, marketing, and organizational innovation and their contributions to business success. Employing quantitative research design, data are collected through structured surveys from…

Download PDF Abstract: This study emphasized the leadership styles of Myanmar National Corporate Bank(MNCB). The study’s objectives are to identify the leadership styles of MNCB and to analyzeleadership styles, employee commitment, and employee job performance of MNCB. Toachieve these objectives, both primary data and secondary data were applied in this study.Primary data were collected by…

Download PDF Abstract:             Customer satisfaction plays a vital role in the success and sustainability of any business. In the digital era, businesses must focus on effective digital marketing strategies to attract and retain customers. This study examines how digital marketing influences customer satisfaction in Myanmar, using Shwe Note, a popular book summary application, as…

Download PDF Abstract: This study investigates the relationship between service quality and customer satisfaction at RG Logistics – Dry Port Company that focusing on how various dimensions of service quality impact overall satisfaction. Data were collected using a structured questionnaire designed on a five-point Likert scale, targeting key dimensions of service quality: tangibility, reliability, responsiveness,…

Download PDF Abstract: This study investigates parent satisfaction at Premium Academy International School in Yangon, applying the SERVQUAL model to assess five dimensions of service quality: tangibility, reliability, responsiveness, assurance and empathy. Data were collected through a structured questionnaire distributed to 120 parents, measuring their expectations and perceptions using Likert-scale items. The analysis process involved…

Download PDF Abstract: This research explores the service quality of KBZ Pay and its effects on customer satisfaction, aiming to provide actionable insights that could improve the overall customer experience. The study employed a combination of primary and secondary data sources. Primary data were gathered through a systematic sampling approach, involving a sample of 200…

Dowload PDF Abstract: This study investigates the factors influencing the intention to adopt Artificial Intelligence (AI) technologies among small and medium-sized enterprises (SMEs) in the Food and Beverage (F&B) sector in Yangon, Myanmar. As global business environments increasingly embrace AI to enhance operational efficiency, SMEs in developing countries often face barriers related to cost, awareness,…

Download PDF Abstract: KHIN SANDI THAW Community pharmacies are essential healthcare access points, particularly in urban areas like Yangon where public healthcare systems face overcrowding and infrastructure limitations. This study investigated customer satisfaction with community pharmacies in Yangon, Myanmar, and analysed key service factors, demographic influences, and areas for service enhancement. A structured questionnaire was…

Download PDF Abstract: This study, titled Impact of Marketing Mix on Customer Satisfaction: A Case Study of Myanmar New Hope Farms Co., Ltd in Myanmar, examines the role of the marketing mix—Product, Price, Place, and Promotion—on customer satisfaction in the agribusiness sector. Although Myanmar New Hope Farms applies various marketing strategies to attract and retain…

Download PDF Abstract: LYNN LYNN HTOO This study assesses the effectiveness of the YSEALI Professional Fellowship Program’s training modules in enhancing participants’ knowledge, skills, and attitudes (KSAs). The research examines the influence of pre-training KSAs on training interventions, the impact of training interventions on learning outcomes, the effect of learning outcomes on post-training KSAs, and…