Download PDF Abstract: This study investigates how bitcoin adoption affects Generation Z’s financial decision-making in Myanmar. Cryptocurrencies have become both novel and contentious financial tools as digital technologies continue to transform the world’s financial scene. The use of cryptocurrencies by Generation Z indicates a move toward digital financial independence in Myanmar, a country plagued by…

Download PDF Abstract: This study explores determinants of consumer buying behavior in Yangon’s apparel market.The research focuses on three key aspects: marketing mix, personal factors, and socialinfluences, aiming to understand their impact on consumer purchasing decisions. A quantitativeresearch method was employed, collecting data from 390 respondents through structuredquestionnaires. Descriptive statistics, correlation analysis, and multiple regression…

Download PDF Abstract: This study aims to identify the influencing motivation factors on job satisfaction of employees, as well as to analyze the effect of job satisfaction on job performance of employees in Max Myanmar Manufacturing Co., Ltd., a pearl culturing company in Myanmar. To achieve the study objectives, this research conducted multiple linear regression…

download pdf Abstract: The objective of this empirical investigation was to examine the factors influencing on employees’ job achievement in INGO offices Yangon, Myanmar. Data were collected from employees of among INGO offices using a survey questionnaire. This study collected data from primary and secondary sources to examine the impact of supervisor support, peer support,…

Download pdf Abstract: This study examines satisfaction toward digital marketing practices among small and medium-sized enterprises (SMEs) in Thanlyin Township, Myanmar. As digital transformation accelerates nationwide, SMEs increasingly rely on online platforms particularly Facebook, Instagram, TikTok, and websites to reach and engage customers. The purpose of this research is to identify the key factors satisfaction…

Download PDF Abstract:                This study aims to analyze the impact of innovation on firm performance within the goldsmith industry in Yangon, Myanmar. It focuses on four key dimensions of innovation for product, process, marketing, and organizational innovation and their contributions to business success. Employing quantitative research design, data are collected through structured surveys from…

Download PDF Abstract: This study emphasized the leadership styles of Myanmar National Corporate Bank(MNCB). The study’s objectives are to identify the leadership styles of MNCB and to analyzeleadership styles, employee commitment, and employee job performance of MNCB. Toachieve these objectives, both primary data and secondary data were applied in this study.Primary data were collected by…

Download PDF Abstract:             Customer satisfaction plays a vital role in the success and sustainability of any business. In the digital era, businesses must focus on effective digital marketing strategies to attract and retain customers. This study examines how digital marketing influences customer satisfaction in Myanmar, using Shwe Note, a popular book summary application, as…

Download PDF Abstract: This study investigates the relationship between service quality and customer satisfaction at RG Logistics – Dry Port Company that focusing on how various dimensions of service quality impact overall satisfaction. Data were collected using a structured questionnaire designed on a five-point Likert scale, targeting key dimensions of service quality: tangibility, reliability, responsiveness,…

Download PDF Abstract: This study investigates parent satisfaction at Premium Academy International School in Yangon, applying the SERVQUAL model to assess five dimensions of service quality: tangibility, reliability, responsiveness, assurance and empathy. Data were collected through a structured questionnaire distributed to 120 parents, measuring their expectations and perceptions using Likert-scale items. The analysis process involved…