Download PDF Abstract: SHWE YAMIN OO Impact of Marketing Mix on Customer Satisfaction: A Case Study of White Studio’s Fancy & Accessories, Yangon, Myanmar investigates the relationship between the marketing mix elements and customer satisfaction within the context of White Studio’s Fancy & Accessories in Yangon, Myanmar. By analyzing the effectiveness of the 4Ps of…

Download PDF Abstract: This study explores the impact of employee motivation on performance during the COVID-19 pandemic at Planet Nine Engineering and Power Solution Co., Ltd., in Myanmar. The pandemic has not only accelerated existing workplace challenges but also introduced new dynamics in employee motivation and organizational performance. Using descriptive statistics and regression analysis on…

Download PDF Abstract: This study intends to examine the influencing factors on employee satisfaction of CTZ pay Co., Ltd, Yangon, Myanmar. Thesis Proposal, I would like to research about satisfaction of employees in financial technology company. The financial technology sector, commonly known as fintech, includes the integration of technology into financial services such as applications,…

Download PDF Abstract:             This study investigates the influence of the marketing mix (4Ps—Product, Price, Place, Promotion) on customer satisfaction at Third Story Children’s Book (TSCB), a social enterprise in Myanmar. Using a quantitative approach, data was collected from 70 online customers through structured questionnaires. Results indicate that product quality and accessibility (place) are the…

Download PDF Abstract: THEL SU AYE Employee attrition poses a major challenge to organizations, impacting productivity, morale, and efficiency. This study evaluates the effectiveness of five retention strategies—career development, employee engagement, flexible work, competitive pay, and recognition—in lowering attrition and turnover intentions. It also explores organizational culture as a moderating factor and job satisfaction as…

Download PDF Abstract: This study intends to examine the impact of the human resource management practices on employee satisfaction of the Hotel Hilton Nay Pyi Taw, Myanmar. Employee satisfaction is the dependent variable, while the HRM practices (recruitment and selection, training and development, compensation and reward, performance appraisal) are independent variables. The quantitative research method…

Download PDF Abstract: THIN MYAT MYAT HMWE This thesis examines customer satisfaction and loyalty at Khaing Khant Auto Service Center in Yangon, Myanmar, focusing on the critical dimensions of service quality that influence these outcomes. Utilizing a structured questionnaire distributed to 150 customers, the study applies quantitative methods to analyze responses across five key service…

Download PDF Abstract: This study examines parental satisfaction with the education of children with autism, with a focus on the multi-dimensional nature of satisfaction. It explores key contributing factors including teaching quality, communication, school facilities, extracurricular activities, financial concerns, and the degree of parental involvement. For private institutions such as FLOWERS Private School in Yangon,…

Download PDF: Abstract:              This study examines the effect of service quality on customer satisfaction at A Bank (Ayeyarwaddy Farmers Development Bank), based on the SERVQUAL model. The SERVQUAL model includes five key dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy, which were used to measure customer perceptions of service quality. The research aims to identify…

Download PDF Abstract: Consumer purchasing decisions are influenced by as social, cultural, demographic, and situational factors, which are directly linked to people’s desires, needs, wants, and spirituality.  (Braithwaite and Scott, 1990) This study examines the factors that influence on guest choice of hotel industry and applies them to the case of Awei Metta Hotel in…